The latest from the blog
From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.
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How to use blogs in your sales funnel
A sales funnel describes how a client moves through the purchase process with you. This is from their first introduction to you (usually via a free or very low cost offering) through to the purchase of your star (most expensive) product or service. As the funnel...
The importance of content strategy for small businesses
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
Sales funnel basics
It’s a juicy topic this week. I could write a whole essay on sales funnels as I’ve been doing a fair bit of research recently into refining my own. This week we are going to stick with the basics of what it is, and why you should have one in place for your business....
Word of the year for 2018
Last year I wrote a blog on the word I had chosen to live by for the year. It was such a fun idea that I’ve decided to do it again this year. My word for 2017 was a verb – embrace – and I feel that I did quite a bit of embracing over the past year! Looking back at the...
The year in review – 2017
This time last year I wrote about making sure that you stop and celebrate your successes - to make sure that you sit back and congratulate yourself on all that you have achieved during the year. This year I decided to make the year in review a bit more personal and...
How to craft the perfect newsletter for email marketing
In order to compete in today’s noisy digital world, we need to ensure that every message we create is clear, concise and effective. Trying to be heard amongst the 140 emails the average person receives a day can be near impossible, but here are a few tips to ensure...
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