The latest from the blog
From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.
The Content Roadmap
Map your way to content with purpose in 5 easy steps.
Four things that you can implement today to beat content overwhelm
I get it. You’re busy trying to keep your business baby afloat and do #allthethings. There is a lot to think about, so much we could be doing and big dreams to follow. On top of this there is social media, blogging and email marketing to create as well. All of this...
How to use the power of ‘guesting’ to your advantage as part of your content strategy
I absolutely love 'guesting' as a strategy to increase your reach and authority. If these two objectives are part of your content strategy, then guesting (think blogs, podcasts, videos or providing content of value to another business or person) should definitely be...
How to write blog titles without resorting to click bait
Writing a catchy title for your blogs is just as important as what you write. If it doesn’t address something that your ideal client needs or wants to hear, then you won’t even get eyes on your hard work. A word of warning here – no one likes click bait headings....
Three types of content you should be using in your content strategy and how to use them to attract your ideal client
Creating content, like any activity in your business, should have a point to it. If there’s no goal, no aim or no defined desired outcome, then it’s a waste of time even doing it! Wherever you plan to promote your content, it’s important to know why you’re doing it,...
Word of the year 2020
This is the fourth year that I’ve written about my word of the year. I love to set a word that will inspire me or draw me back on track when I’m feeling a little wayward. I’m a little bit excited about my word this year. In the past it’s always been a verb. This year...
The year in review – 2019
This blog has now become a regular feature in my blog calendar each year. I get really excited to be able to take a purposeful moment to celebrate successes each year. There are many strategists out there who say that you can’t really begin to look forward until...
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