If you’d rather listen to these insights, see episode 156 of The Powerful Content Podcast
Here’s your blog rewritten to include Melanie Campbell’s insights while keeping it in your voice:
How to Use AI for Your Content Without Losing Your Voice
AI tools like ChatGPT can be a game-changer when it comes to content creation—saving time, sparking ideas, and making the process feel a little lighter. But there’s one big question that keeps coming up: How do I use AI without sounding like everyone else?
Melanie Campbell, a Holistic Women’s Business Guide and Intuitive Copywriter, knows exactly how to achieve this. In this article, Melanie shares her perspective on how we can use AI in a way that supports our creativity rather than replacing it.
The key, she says, is in knowing how to make AI work for you, not instead of you. Here’s how to keep your content feeling authentic while still taking advantage of what AI has to offer.
AI Is Your Assistant, Not Your Voice
Melanie describes AI as a supporting act, not the headliner. Just like you wouldn’t hand over all your content to a VA without guidance, you don’t want to let AI run wild without direction.
She suggests thinking of AI as an intern—it can help with structure, brainstorming, and refining ideas, but your voice, insights, and perspective are what make your content stand out. The goal isn’t to let AI take over but to use it as a tool that enhances your creativity and makes content creation easier.
Get Clear on Your Voice First
Before you even open ChatGPT, Melanie emphasises the importance of defining your voice. If you’re not clear on what makes your content yours, AI won’t be able to reflect it. She recommends asking yourself:
- What words or phrases do I use all the time?
- How do I want my audience to feel when they read my content?
- What do I not want my content to sound like?
Your voice isn’t just about the words—it’s about your values, energy, and perspective. The clearer you are on this, the easier it will be to make AI work with you instead of against you.
How to Make AI Work for You (Not the Other Way Around)
Melanie shares some practical ways to guide AI so that it aligns with your unique style:
- Give It Clear Prompts
AI needs direction. The more detail you give, the better the output will be. Instead of saying, “Write a blog about content marketing,” try:
“I need a blog post about how to use AI in content creation while keeping an authentic voice. It should be conversational, relatable, and empower female entrepreneurs to trust their instincts. Avoid corporate language or generic advice.”
This helps AI understand the purpose behind your content and keeps it aligned with your brand.
- Edit & Add Your Personality
Melanie is clear on one thing: AI’s first draft is just that—a draft. She encourages editing, tweaking, and adding your own experiences to make it truly yours. A quick test she suggests is to read it out loud. If it doesn’t sound like something you’d say, it probably needs more you.
- Train It Over Time
AI learns from how you interact with it. The more you refine, correct, and guide it, the better it gets at mirroring your style. Melanie recommends keeping a few past content pieces handy as references. Feeding those into ChatGPT can help it understand your tone and style better over time.
Staying True to Your Values
Your content isn’t just about information—it’s about connection. AI can help with efficiency, but it can’t replace the trust and depth that come from you showing up fully. Before you hit publish, Melanie suggests asking yourself:
- Does this content reflect my values and the way I want to communicate?
- Will my audience feel like I wrote this?
- Does it sound like something I’d actually say?
By keeping your values at the center, you can use AI without losing what makes your brand unique.
Final Thoughts
Melanie’s take on AI is refreshing—it’s not about resisting the technology but about leading the process. AI can be a brilliant tool when used with intention, making content creation easier without stripping away what makes you, you.
So next time you use ChatGPT, try tweaking your prompts, adding your own voice, and seeing how much more aligned your content feels. AI isn’t here to take over—it’s here to support you. The magic still happens in the human touch.
Where to find Melanie Campbell
- Instagram: www.instagram.com/melaniecampbell_holisticguide/
- Website: https://www.melaniecampbell.com.au/
Links you might be interested in
- Meanie’s ChatGPT with Authenticity course: https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity
- Mel’s episode on the Holistic Women’s Business Podcast – Episode 25: Build connection through value-led content marketing
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