Word of the year 2020
This is the fourth year that I’ve written about my word of the year. I love to set a word that will inspire me or draw me back on track when I’m feeling a little wayward. I’m a little bit excited about my word this year. In the past it’s always been a verb. This year...
5 signs that it’s time to outsource
Outsourcing is such an important part of your business as you scale and grow. You’ll need to expand your team to avoid burnout as you increase the reach and performance of your business. As part of the Build Your Business With Confidence video series I spoke about how...
Why you need a content calendar for your business
Having a content strategy in place is the first step to ensuring that your content is working for you, not against you. The strategy is the overarching driver for your content creation. To execute your strategy successfully, you really need a plan, or a calendar in...
The 5 most important elements of a content strategy
Content is a huge part of our lives as business owners. It encompasses everything we write, create, post, record and print. Ideally having a strategy around these elements means that we can put forward a consistent image into the digital world. Writing a strategy can...
Knowing your ideal client is the secret to growing your business
I’m tricking really. There is no secret. It’s just common sense. You need to know your ideal client inside out and really tap into her with every piece of content that you put out into the digital world. So, grab a pen and paper and jot down a few points as you read...
