Lead magnets (aka freebies or opt-ins) are the best way to grow your email list. They provide your ideal client with a valuable piece of information so that they can ideally take action to solve part of their problem. Lead magnets come in all shapes and sizes and can...
Lead magnets (aka freebies or opt-ins) are a great way to build your email list. In fact, they’re really the only way to build your email list these days, as you will rarely find someone willing to hand over their email address without the promise of something in...
True fact. And I know because I’ve been exactly where you are right now. Searching for that one piece of the puzzle that will skyrocket your business to success. I believed that I needed a 5-step formula to craft the perfect message and then people would come flocking...
If you follow me on social media or are on my email list, you’ll already know that I’m all about making content creation easy. There is no such thing as a one size fits all content strategy. If you’re following people that say there is, ditch them from your life quick...
So, let’s start with the basics. An ideal client is a valued part of your audience that you love working with. It feels easy with them and the relationship flows. Usually they match your personality, way of working or your values. They are your dream client. An avatar...
We are all in the business of content creation. It’s how we articulate our message, connect with and nurture potential clients and eventually convert them into raving fans. If your content isn’t creating conversations, or inviting engagement with your ideal client, it...
