If you follow me on social media or are on my email list, you’ll already know that I’m all about making content creation easy. There is no such thing as a one size fits all content strategy. If you’re following people that say there is, ditch them from your life quick...
So, let’s start with the basics. An ideal client is a valued part of your audience that you love working with. It feels easy with them and the relationship flows. Usually they match your personality, way of working or your values. They are your dream client. An avatar...
We are all in the business of content creation. It’s how we articulate our message, connect with and nurture potential clients and eventually convert them into raving fans. If your content isn’t creating conversations, or inviting engagement with your ideal client, it...
Your ideal client has a clear and distinct journey with you. From the moment they first lay eyes on you until you provide them with the service they have been looking for, you have several opportunities to use content to take them quickly from connection to...
So, let’s start with the basics. An ideal client is a valued part of your audience that you love working with. It feels easy with them and the relationship flows. Usually they match your personality, way of working or your values. They are your dream client. An avatar...
[This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I’ll totally blow on feeding my chocolate addiction.] Yep. The global situation sucks. And the economic outlook sucks. But that doesn’t mean your...
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