How to conquer the social media overwhelm
As a small business owner, it is so easy to be drawn into the wonderful world of social media. Personally, I love it. I think it’s a great way to connect with people and share your knowledge and expertise. Added bonus if you grab a few clients on the way! I do know...
How to get your business ready for the holidays
Does your business get busy at this time of year? Or are you looking at taking a real break over the holidays? Here are five things that you can do now to make sure that your business will survive the silly season. Organise your social media I always say you need to...
Why likes don’t matter – how to use Facebook to your advantage
This week I wanted to take a moment to talk about perception. Particularly the perception that likes or follows on social media platform directly relate to sales and visibility. Whilst we all like to focus on the numbers and get excited when people start following and...
The importance of content strategy for small businesses
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
The year in review – 2017
This time last year I wrote about making sure that you stop and celebrate your successes – to make sure that you sit back and congratulate yourself on all that you have achieved during the year. This year I decided to make the year in review a bit more personal...
