A content strategy is not just about how to post on social media. It’s a detailed process around the delivery and structure of all of your content, whether digital or physical. It’s also more than branding (which is super important by the way!) and forms an integral...
As a small business owner, it is so easy to be drawn into the wonderful world of social media. Personally, I love it. I think it’s a great way to connect with people and share your knowledge and expertise. Added bonus if you grab a few clients on the way! I do know...
Does your business get busy at this time of year? Or are you looking at taking a real break over the holidays? Here are five things that you can do now to make sure that your business will survive the silly season. Organise your social media I always say you need to...
This week I wanted to take a moment to talk about perception. Particularly the perception that likes or follows on social media platform directly relate to sales and visibility. Whilst we all like to focus on the numbers and get excited when people start following and...
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
This time last year I wrote about making sure that you stop and celebrate your successes – to make sure that you sit back and congratulate yourself on all that you have achieved during the year. This year I decided to make the year in review a bit more personal...
