I have a confession to make. I love social media. I love the personal interactions, the different styles of communicating, the (never ending) stream of information and I am amazed every day at the enormity of its reach. It’s great for businesses too. You can get your...
An interesting question was posed recently in one of the many Facebook groups I frequent. It took me by surprise, and made me really stop and think about my answer. I even spent ten minutes googling words, their meanings and synonyms. The question was ‘what is...
tribe /trīb/ “A social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognised leader.” Oxford Dictionary In business speak the term...
We recently covered why you need a content strategy for your business. Today we are going to address a few essential elements that should be included in your strategy. By covering these four topics, you will ensure that you are producing a meaningful and complete...
There is a lot of chatter about content strategy at the moment. But what is it exactly? Why do I need it? Most importantly, do I really need to build a strategy around it? The answer is yes, you do need a strategy. Content strategy is different from content marketing...
