The importance of content strategy for small businesses
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
The year in review – 2017
This time last year I wrote about making sure that you stop and celebrate your successes – to make sure that you sit back and congratulate yourself on all that you have achieved during the year. This year I decided to make the year in review a bit more personal...
Is social media your friend?
I have a confession to make. I love social media. I love the personal interactions, the different styles of communicating, the (never ending) stream of information and I am amazed every day at the enormity of its reach. It’s great for businesses too. You can get your...
Word of the year
An interesting question was posed recently in one of the many Facebook groups I frequent. It took me by surprise, and made me really stop and think about my answer. I even spent ten minutes googling words, their meanings and synonyms. The question was ‘what is...
Stop trying to find your tribe. Build a community instead.
tribe /trīb/ “A social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognised leader.” Oxford Dictionary In business speak the term...
