Word of the year
An interesting question was posed recently in one of the many Facebook groups I frequent. It took me by surprise, and made me really stop and think about my answer. I even spent ten minutes googling words, their meanings and synonyms. The question was ‘what is...
Stop trying to find your tribe. Build a community instead.
tribe /trīb/ “A social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognised leader.” Oxford Dictionary In business speak the term...
Components of a Great Content Strategy
We recently covered why you need a content strategy for your business. Today we are going to address a few essential elements that should be included in your strategy. By covering these four topics, you will ensure that you are producing a meaningful and complete...
5 Reasons Why You Need a Content Strategy
There is a lot of chatter about content strategy at the moment. But what is it exactly? Why do I need it? Most importantly, do I really need to build a strategy around it? The answer is yes, you do need a strategy. Content strategy is different from content marketing...
