How I run my entire business on Kajabi

There is a noticeable shift that happens internally and externally when your business finally has a single home and for me, that home is Kajabi.

I run my entire business on it: my courses, my program, my membership, my email marketing, my podcast, my payments, and the strategy work I do with Kajabi’s AI base Cofounder. In this blog, I’m going to walk you through why I chose to bring everything under one roof, what I actually run on Kajabi day to day, and the kinds of businesses I do and don’t recommend it to, because I know first hand  how your tools affect clarity, focus, and the way your business feels to run.

The “patchwork tools” stage most of us start in

Most people begin with whatever tools they can get their hands on quickly, especially if it’s free. And there’s nothing wrong with that. It’s how I started!

The patchworked solution worked, in the sense that the business ran and people could buy and access things, but everything lived in different places. I had separate logins for almost everything. A simple change to an offer meant moving between tools, trying to remember which system controlled which piece.

Nothing was technically broken, but there was constant pull on my time which was lost flicking between systems, the mental load of remembering where things lived and a sense of being surrounded by moving parts rather than supported by them.

Why I moved everything into Kajabi

Signing up for Kajabi was a big deal for me. It felt like a stretch financially but I knew that I wanted to run my membership The Content Effect on it as I’d used Kajabi as a consumer and loved its simplicity and ease.

I wanted my business to feel more straightforward, not just outwardly, but in the back end as well. I didn’t want to keep paying for, learning, and maintaining a collection of separate platforms that needed to be stitched together every time I wanted to do something simple.

What I was drawn to was one login, one place where offers, emails, pages and payments could sit together and one “home base” that I could keep building from without reorganising my entire setup every few months. So, Kajabi made sense.

What stood out to me was the possibility of running things in one coherent environment. My offers could live in the same space as my email marketing. My podcast could lead people into the same ecosystem as my courses and membership. Payments could be connected directly to the products people were actually buying. So I signed up and started creating. I didn’t do it all at once, and I definitely didn’t do it perfectly.

I moved one piece at a time, learned how it wanted to work inside Kajabi, and then moved the next.

Over time, my courses, program, membership, email marketing, podcast, payments, and the strategic work I do with Cofounder all ended up in one place. Now, when I sit down to work, I’m not asking “which tool handles this?” I log into Kajabi and continue building from there.

What I actually run on Kajabi today

Here’s what “running my entire business on Kajabi” looks like right now:

1. Courses and programs

My courses and program are hosted in Kajabi. The content is organised into modules and lessons and clients access everything through one login. Any updates, bonuses, or changes flow through the same environment. Because these offers live inside Kajabi, I’m not jumping out to a separate course platform or chasing links every time I want to adjust something. The experience is more consistent for me and for the people moving through the work.

2. Membership

My membership The Content Effect also sits on Kajabi, including recurring payments, member access and the content members return to. I’m not managing membership in one platform and offers in another. It’s a single structure that can evolve as the membership evolves, without it having to be rebuilt each time.

3. Email marketing

My email marketing runs through Kajabi Email. Welcome sequences, nurture emails, launch campaigns, event sequences and simple updates are all handled there. Because my products and my email list share the same platform, I can set up straightforward automations connected to offers, avoid paying for a standalone email tool I only partially use, and cut out the “something broke between my email provider and my checkout” scenario. The gain is less about complexity and more about proximity: the things that need to talk to each other actually can.

4. Podcast

The Content with Heart Podcast is also hosted through Kajabi. Having the podcast in the same ecosystem as my products and email means I can decide, very simply, where I want to invite listeners next. I’m not forcing a separate podcast tool to connect with the rest of my business. Content and offers live in the same system, and that makes it easier to see the full path someone might take with me.

5. Payments and offers

Payments, offers, and checkouts all happen inside Kajabi as well. This includes creating and pricing offers, running promotions and managing recurring payments for the membership. This replaced the older pattern of separate payment links, external checkout tools and manual tracking in spreadsheets. I no longer need to cross-reference different systems just to understand what is happening with revenue and products. The money and the offers sit together.

6. Cofounder and internal workflow

Because Cofounder lives inside Kajabi, it has become part of how I think and plan. I use it to work through offers and structures, draft pages and emails and move projects forward without leaving the platform. It’s better than ChatGPT or Claude because it knows what I offer and how it’s pieced together. It’s less about “adding another tool” and more about having a thinking partner in the same place where the business is actually built.

The two kinds of clients I tend to recommend Kajabi to

Being a Kajabi Partner doesn’t mean my default answer is always “move to Kajabi.” The platform is a tool. Whether it helps or adds pressure depends on where someone is in their business and what they’re ready to carry. Over time, I have noticed two groups of clients who tend to benefit most from moving onto Kajabi.

Group A: In business about a year, still unsure where to focus

This group has been moving for a while. They’ve tried things, experimented, posted and perhaps created multiple offers or ideas. Yet there is still a sense of not quite knowing what the business is centred around. Their tools are often an assortment of free plans, basic systems, and whatever they picked up along the way.

For these clients, Kajabi isn’t a shortcut to clarity. It won’t decide their niche or choose their business model. Where it becomes useful is when they have reached the point where they’re ready to commit to building something more coherent. At that stage, bringing their main offers, email, and payments into one space removes a layer of distraction.

There are fewer technical reasons to avoid doing the deeper work. Sometimes that looks like starting on Kajabi’s lowest-cost option. Sometimes it’s taking advantage of a promotion to give themselves a defined season to build properly and see what is possible. The pivotal factor here is their readiness to narrow their focus, not the platform itself.

Group B: Established, but weighed down by an overgrown tech stack

The second group has usually been in business longer. Their stack has grown gradually: an email provider, a landing page tool, a separate course platform, multiple payment systems and perhaps automations layered across everything.

Each decision made sense at the time, but the combined result is heavy. Monthly fees add up, the systems are harder to change, and there is a sense that the back end is running them instead of the other way around.

These are the clients who say they’re tired of fighting their tools, who know they’re paying for software they’re not fully using, and who want their business to feel more aligned with the stage they’re actually at.

For them, moving to Kajabi isn’t about starting something new, it’s about consolidation. They bring their website, offers, email, and payments into one platform, reduce the number of subscriptions they’re managing, and create a simpler environment they can understand at a glance. And most importantly, reduce the mental load.

A simple example: I worked with a client who was paying a high fee for ActiveCampaign. Moving to Kajabi allowed them to bring their email marketing into the same platform as their offers and pages, step away from the high standalone fee and work with a set of features that could grow with them.

When I don’t recommend Kajabi

Even though I’m an affiliate partner with Kajabi, there are also stages where Kajabi isn’t the next move I suggest.

If someone does not yet know their area of expertise, and they don’t have a clear sense of who their work is for or what problem they’re helping to solve, then the platform isn’t the bottleneck. In that situation, paying for a more robust system can add pressure without creating progress. It’s easy to fall into the feeling that you need to launch or build constantly just to “make the subscription worthwhile,” when the real work is to decide what kind of business you’re building and who it’s for.

In this stage, I often steer people towards my Confident Content Creator course to help them clarify their direction, using simple tools they already have. Once that foundation is clearer – the expertise they want to stand in, the clients they want to work with, – then a platform like Kajabi can genuinely support that growth instead of trying to define it for them.

How to transition to Kajabi without blowing up your business

If you recognise yourself in one of the two groups I usually recommend Kajabi for, the way you move matters. You don’t need to migrate everything in a rush or reinvent your business in a weekend. A measured transition tends to be more sustainable and more honest.

A path that often works well looks like this:

1. Start with one part of your business

Choose a single area to move first, such as your main course, your membership, or your email list. Let yourself learn how that part wants to live inside Kajabi before you add more.

2. Run your old tools in parallel for a defined period

If you’re a risk-ophobe like me, keep your current systems active while you set things up in Kajabi. Test signups, checkouts and emails. Make sure the essentials are working before you fully redirect new people into the new environment.

3. Choose a clear cutover point

Decide on a date after which all new activity will run through Kajabi. Your old systems can remain available for a while as archives or backups, but you stop sending fresh traffic and new clients through them.

4. Simplify rather than duplicate

Use the move as an opportunity to clean things up. Not everything needs to be recreated. You can let go of outdated products, unused automations and lists that no longer make sense, instead of carrying them into the new setup.

5. Ask for support where it helps

Whether that is a strategic conversation, an implementation partner, or using Cofounder to think through structures and flows, you don’t have to design the entire transition in your own head. Sometimes an outside perspective can see simpler paths than the ones you would choose alone. When you sign up using my affiliate link, you’ll get free sessions with me to get all the support you need.

The aim here isn’t to “get onto Kajabi” as a goal in itself. It’s to create a business environment that feels less chaotic and  more aligned with how you want to work.

Closing thoughts

Running my courses, program, membership, email marketing, podcast, payments and strategic work in one place has changed the way my business feels to operate. There is less time lost to managing tools and more attention available for the work and the people I care about.

If you recognise yourself in either of these descriptions – you have been in business for around a year and are ready to move from scattered experimenting into something more focused, or you have been in business longer and your current tech stack feels heavy, expensive, and overcomplicated – then Kajabi may be worth exploring as your central platform.

It’s the system I use and the one I tend to recommend when someone is ready to move away from patchwork mode and towards a more confident, consolidated way of running their online business.

Look at it through the lens of what you want your business to feel like day to day, not just what looks impressive from the outside, and choose the setup that genuinely supports that.

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