Facebook is a huge social media platform that presents many opportunities for you personally and professionally. It currently has 1.71 billion users worldwide, with a reported 15 million users in Australia. It is a simple and effective platform for all businesses, especially those selling to consumers, and has opportunities for budget friendly targeted advertising.
With this in mind, here are six quick items to check to ensure that you maximize its potential.
Ask yourself whether this photo is representative of your brand. For businesses it is usually the logo, but it could also be a recognisable part of your brand, such as a mascot. Remember this photo is what appears to the left of your posts in your audience’s newsfeed, and it appears even smaller next to any of your comments, so avoid text if you can and keep it consistent. Check Facebook's recommendations for profile photo sizes.
Cover Photo Check
Facebook also have guidelines to help you with sizing your cover photo. You need to be aware that the cover photo looks slightly different on mobile to desktop. The mobile version is more square (that is your photo will be cropped, not distorted). Make sure you check how it looks on both platforms. Also consider using this space for seasonal or promotional purposes and update on a regular basis. This is where you can get creative! Canva have a great range of free tools to help you customise your images. They also have a great blog article to inspire you.
Make sure all the fields are completed thoroughly. This will ensure that any potential customers can find all the information they need to contact you. A little known tip here is that the text that you type into the ‘short description’ field appears underneath your profile picture on your timeline. Make this text count by adding in your website address.
Call to Action Button
Do you have one? It sits beneath your cover photo on your profile page. Facebook gives you lots of different options from send email to watch video. Consider changing it often to determine its best use. Metrics found in Facebook Insights under Actions on Page can help you make an informed decision in this regard.
Do you have any albums of photos? Think about creating a showpiece of your products, your latest event or add a personal touch with a collage of your staff.
Use Your Insights
Facebook has made it easier than ever to understand what’s been happening on your page. Have a look at your last 10 posts. Which two have had the highest engagement? What was it about these posts that encouraged this engagement? Take note and replicate in future or consider boosting the post for greater reach.
How does your Facebook page rate against this checklist? Completing this quick makeover will ensure that you are presenting yourself professionally and consistently to the Facebook world.