You’re almost there! The Festive Season is almost upon us.
If you’re heading off on a well earned break over the next couple of months, make sure you have these things covered before you start slapping on the sunscreen.
Inform your customers
There is nothing worse for your reputation than a customer who expects to be able to use your services or purchase your product and is then hit with silence. Make sure you give your customers plenty of warning when it comes to closure of your business.
Send a message to your email list and put a notification somewhere prominent on your website. You could also create a simple graphic (try Canva) and post on your social media pages.
If you have a physical location, place signs in your window. If you sell products, put a small printed note with the package. Make sure you create an automated email response and if on Facebook, use an automated message to let customers know when you will return and respond to their message.
It is always best to be proactive with your clients to ensure that you don’t suffer any brand damage whilst you are away.
Keep it ticking over
You’ve had a great year and you deserve the break, but you still need to ensure customers don’t go stale over the Festive Season. Keep up the momentum by creating and scheduling content on your social media and website to publish whilst you’re away. Most websites have this functionality, as does Facebook.
You could also look at utilising scheduling applications such as Hootsuite or Planner. Just remember that any Instagram posts you schedule need to be posted manually, as Instagram doesn’t allow scheduling. So keep this is mind if you’re going to be out of wi-fi area or not taking devices with you (it does happen!).
Don’t leave it until the last minute
Easier said than done, I know. The longer you leave it however, the worse it’s going to get! Find a great place for your Christmas get together now before it gets booked out. Purchase your Christmas cards and start writing them or they may end up as New Year’s cards! Think about any gifts you will send to clients and organise them now before stock runs out and you’re left with a box of chocolates from the grocery store.
Find some help
If all of that sounds too hard to handle for this crazy time of year, then invest in some help. Outsourcing some, or all of your work can help you focus on the important things, like running your business or spending time with friends and family.
A virtual assistant is the perfect choice for the administrative, organising type tasks. They can also source your last minute gifts or find the perfect place for you to have celebratory drinks with clients.
Just one word of advice - organise your virtual assistant now before it’s too late!