Scheduling your social media is a HUGE time saver. And given that we never have enough hours in the day, this should be welcome news for most! I spend a day a month scheduling all of my Facebook posts and mapping out Facebook Group contributions. I am yet to move to Instagram scheduling (but I am well on the way).
With Instagram’s recent announcement on the ability to schedule and publish posts via third party apps, I thought that this would be a great opportunity to share with you my research into a few different social media schedulers, their costs and functionality.
Important note: Whilst many third party apps have been posting to Instagram on your behalf, these have been against the rules of Instagram. Every social network has an API which is a series of procedures allowing third party applications to post on behalf of a user. Until now, Instagram did not allow this to happen. In many cases Instagram ‘scheduling’ still requires some manual intervention on your behalf. You need to click on a notification sent to you to be able to post at the right time.
The right application for you will depend on whether you manage others’ accounts, how many profiles you have and your budget. I have focused on apps that provide Facebook and Instagram as part of their offering, as I figure that if you’re going to pay for a scheduling tool, it may as well cover your two main bases. Here are some of the big names and what you can expect from their cheaper versions.