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What the MailChimp changes mean for free users

May 19, 2019


This week MailChimp announced some changes to their email marketing platform. These changes are part of a shift to market themselves as an all in one marketing platform – and not just email. But do you know what they mean for you, as a free user?


Here’s a quick rundown of a few important items that you need to know. Please note that any functionality that you have in place now will not be taken away, you just won’t be able to create NEW functionality where applicable.


Limit for audience numbers


As per previously, you can use the free plan for audiences under 2,000. However, previously only current subscribers were counted towards this limit. Now unsubscribed and non-subscribers (ie they haven’t completed an opt-in) will count towards your limit.


What this means for you: If your unsubscribers and non-subscribers take you over 2,000 entries as at 15 June, MailChimp will automatically archive these for you. Going forward, you will need to keep an eye on this number and archive them yourself to ensure that you don’t go over the 2,000 limit. Otherwise, you’ll be heading into paid plan territory.


Limit on the number of users


On the free plan, this is now just one person - yourself. If you have more than one right now, then it will stay this way. You just won’t be able to add any more.


What this means for you: Not a lot. If you are using a virtual assistant in the future or need to add another user, they will need to have agency status to be added to your account. Please don’t share your log on and password with anyone! If you must, then do it via a password vault such as LastPass.




This is a big change for free users. You can no longer do an automation that contains more than one email. Any existing automations will still work, but newly created automations will require a bit of a work around if you want it to contain more than one email.


What this means for you: Automations become clunky, but still doable! You can make them work based on post-send actions and triggers. If you need some help with this, feel free to contact me.




Obviously, MailChimp is in business to make a profit (just like us) so we are lucky to have access to the limited functionality for free. If you are at that tipping point in your business of 2,000 audience members, or want use functionality such as more sophisticated automations, then you’ll need to pay for it.


What this means for you: if you have under 2,000 audience members and want to create a 2+ email automation, you will need to upgrade to MailChimp’s standard plan for USD$15pm. The catch here is that as soon as audience members increase over 2,500 the price jumps to USD$50pm! Not ideal for growing businesses.


So, whilst you can be assured that it’s business as usual for any functionality that you currently have in place, going forward you may be restricted with what you can do as a free user. This doesn’t mean that you should jump ship either! MailChimp is still a fabulous option for start ups or businesses in their early years.


If you’d like to know how to best use MailChimp for your business, drop me a line and let’s have a chat.

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