[special edition] Don’t waste the slow times – let’s talk strategy prep!

April 1, 2020

 

[This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I'll totally blow on feeding my chocolate addiction.]

 

Yep. The global situation sucks. And the economic outlook sucks. But that doesn’t mean your business has to suck!

 

There is no doubt that some of us will have some extra time on our hands and may be eating baked beans on toast for dinner for a few weeks, but that’s no reason to run and hibernate.

 

Besides continually to show up and produce amazing content, you can spend this extra time you now have working ON your business. Because #helloreality that rarely happens in real life.

 

So, I’ve scoured the web (and asked some of my buddies too) for free or low cost courses, workbooks and worksheets that will get you all fired up and ready to skyrocket once things get back to ‘normal’.

 

Strategy

 

The Elevatory: Jump onto any number of this business coaching powerhouse’s value packed free resources. There’s the Small Business Success Blueprint, Pricing Strategy Cheatsheet, or Customer Retention Guide. You can even apply for a free business audit valued at $499.

 

Jessica Osborn, Marketing Coach: Get back to basics and really nail the fundamentals. Try the Ideal Customer Avatar Masterclass ($97) and Build Your Audience on Facebook Masterclass ($27). Both designed by Jessica who has over 20 years of corporate marketing experience, but now provides marketing coaching to women just like you!

 

The Perfect Time Is Now – Big Dream Business Plan: This free template will help you articulate your big goals so that you can build the business that you’ve always dreamed of! Grab it here.

 

Hootsuite – Digital 2020 Webinar: Third party social media scheduler Hootsuite has put together this webinar on data, trends and opportunities to guide your marketing strategy.

 

Business Pieces

 

Meld Business Services – Outsourcing workbook: Use my short workbook to come up with a list of prioritised tasks that are right for you and your business to outsource. Be on the front foot so once business goes through the roof, you’ll be ready to hand off tasks on your list.

 

Preddy Creative - Do I really need to rebrand?: This free checklist is designed to help you quickly assess where the gaps in your branding are. It will guide you on where to best spend your marketing dollars for the highest impact. And we all need that right now because, well #coronacashflow

 

Aerlie Wildy – Systemise for Success with Asana: This course has 8 comprehensive modules with over 90 minutes of Asana training so you can set up your business for success. An absolute steal at $129 from the systems queen herself! Find the course here.

 

Jay Crisp Crowe: Copywriting genius Jay has a number of workbooks that can help you spice up your life! Try Brand Voice Foundations Workbook ($37), Sales Page Bundle ($47), About Page ($37), Blog Conversion Structure ($27) or Biography Template ($27).

 

Hannah Moss - How to write a blog post to inspire action: this template will help you connect with your ideal client with the right message that gets them taking action.

 

Websites

 

Two Sprouts Communications – Successful Websites ebook: Grab copywriter Kate’s best tips on building a website that will make you proud.

 

Belinda Owen – Navigating Wordpress: If you’re going online or just need to understand the basics, Belinda is about to launch this new 6 module course. Usually $197, launch price will be just $97 and includes a 30 minute call with Belinda to pick her brain, ask questions or go through your site with her. Join the waitlist here.

 

Black Cactus - Website Content Planner Guide: this freebie will give you a clear idea on what copy to create for your website or you can hand it over to a copywriter or web designer.

 

Kate Toon: Try out any number of her short SEO courses and you’ll notice the difference in your SEO rankings in no time. There’s the free SEO Nibbles or 10 SEO Challenge ($97+GST).

 

Numbers

 

Bread Budgeting Services – Profit Growth Planner: Super easy to use and free template to help you plan your numbers or check out her brand new Financial Audit ($147) to give you clarity on where to head next.

 

Claudia Harley – Managing money when times are hard: Grab this guide here and as an added bonus you’ll get budget templates, how to set up your financial statements, plus a bunch of other useful financial tips.

 

Social Media

 

Jess Byrnes – 7 Day Social Media Challenge: Dust off your socials and become more consistent with Jess’s free challenge.

 

Steve Says Social: Stevie has a free podcast training series starting next week. You can sign up here. Or try her free Social Media Masterclass.

 

Later: Have a range of free Instagram classes hosted on Skillshare to dive into. Try How to get your first 1000 followers, or how to create an Instagram content plan. Whilst you’re there, grab 2 months free access and binge on a whole range of short courses and videos!

 

Mums with Hustle – Instagram Stories Strategy Pack: Up your Insta game by learning from one our Aussie Gurus Tracy Harris. Grab the free pack here.

 

I hope this has given you some inspiration on how to use any spare time you may have to continue to work on your business. Remember, don’t hibernate! Use this time to stay present, continue to produce amazing content and form deeper connections with your ideal client.

 

 

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