Creating powerful content means using content with purpose, mindful of the person who’ll be consuming it and creating in a way that feels right for you. Such a simple idea, but it can be difficult to execute. So there’s really two parts to this – one is understanding...
Stories are how we create a connection with our ideal client. They’re the window into our business and personal life that give our ideal client the opportunity to see what we’re really like and the vision of what it’d be like working with us. Story telling...
Making sales from your social media isn’t just about crafting the perfect promo post. It’s not about the perfect formula, the perfect graphic or even knowing your ideal client inside out. Turning your followers into purchasers needs more than one magic post! Here’s...
By using The Client Journey as a framework for our social media strategy, we can quickly create a strategic way to create and schedule our posts so that it meets our ideal client exactly where they are in the journey with us. The Client Journey has five phases that...
Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...
