Coming up with a lead magnet idea can be daunting. With so many options and possible topics, where on earth do you start? A lead magnet is an important piece of content in our client journey as it helps our ideal client move from the connect to subscribe phase. It’s...
Creating powerful content means using content with purpose, mindful of the person who’ll be consuming it and creating in a way that feels right for you. Such a simple idea, but it can be difficult to execute. So there’s really two parts to this – one is understanding...
The word aligned gets thrown around a lot these days, whether it’s about your business, marketing, life, purpose. But what does it actually MEAN to create aligned content? It can actually mean different things to different people but The Oxford dictionary...