How to craft your perfect client journey
The client journey simply describes the way we take our ideal client from not knowing anything about us all the way through to becoming a raving fan. I look at it as a 5 stage pathway where we get to guide our ideal client, deepening our relationship along the way. It...
How to use the right content at the right time to land your dream client
Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...
Aligned content and why you need to use it
The word aligned gets thrown around a lot these days, whether it’s about your business, marketing, life, purpose. But what does it actually MEAN to create aligned content? It can actually mean different things to different people but The Oxford dictionary...
