Attracting the right people with your content
If you’d rather listen to these insights, see episode 179 of The Powerful Content Podcast Have you ever felt like you’re pouring your energy into content but it’s just not landing? You’re showing up, sharing your expertise, doing all the things, but the right people...
3 easy lead magnet ideas that you can create today
Coming up with a lead magnet idea can be daunting. With so many options and possible topics, where on earth do you start? A lead magnet is an important piece of content in our client journey as it helps our ideal client move from the connect to subscribe phase. It’s...
How to craft your perfect client journey
The client journey simply describes the way we take our ideal client from not knowing anything about us all the way through to becoming a raving fan. I look at it as a 5 stage pathway where we get to guide our ideal client, deepening our relationship along the way. It...
How to use the right content at the right time to land your dream client
Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...
