My Services

For women ready to make a difference with their content.

-01- Create your content strategy

For women ready to sharpen their content focus to build relationships, nurture and convert.

Together we will unpack the foundations of your content and create a unique client journey that will provide the roadmap to your business growth.

Watch your sales grow with purposeful content that enables your ideal client to identify with your brand, keep purchasing from you and become one of your greatest ambassadors.


Your bespoke six month action plan will give you the specific actions you need to take to create content that appeals to your ideal client.

Your 9 point content strategy includes:

  • 1 hour strategy call
  • Articulation of clear vision, goals and objectives
  • Ideal client deep dive
  • Content audit
  • Client journey content blueprint
  • Content pillar discovery
  • Goal tracking and measurement structure
  • Start with Subscribe funnel map
  • 6 month bespoke action plan

Not only with you have a clear content roadmap, but also a system which connects with your ideal client at the right time.

Combine your strategy with a client journey of your choice to bring all the pieces of the content puzzle together (and save a few bucks too). You’ll be on your way to conversion in no time in a way that is relatable and engaging.




-02- Build your list

For women ready to grow their business by building their email list

No matter if you’re just starting out or have been in business for years, building an email list is an important part of growing of your business. It allows you to create a community of subscribers that you can connect with and start to warm into leads.

And we’re not talking about any old subscribers. We’re talking about the ones who get you and will be a dream to work with!

Let’s get it right from the start. We will create content to inspire your ideal client with a purposeful lead magnet and copy that will start meaningful conversations with them.

Your build your list journey includes:

  • 30 minute strategy call
  • Funnel map
  • Creation of your lead magnet
  • Copy and set up of the email to deliver the lead magnet
  • Copy and set up of follow up email
  • 3 x graphics for social media promotion
  • 3 x copy for social media promotion
  • Bonus: 12 x blog titles that can be used in conjunction with your new lead magnet





mel-daniels-strategic business planning services
strategic business planning services

-03- Nurture

For women wanting to create content that leads to sales growth 

You have an email list that is growing and thriving, so it’s time to deepen your relationship with your subscribers. They want to hear from you! We will use content strategically at this stage of the client journey to nurture and eventually encourage conversion.

Your nurture client journey includes:

  • 30 minute strategy call
  • Copy and set up of 5 nurture sequence emails
  • Funnel map
  • 5 branded social media graphic templates
  • Bonus: 12 x blogs titles for nurturing leads



-04- Onboard

For women who want to take their client journey to the next level

Your relationship with your client doesn’t end when they pay their invoice. Many businesses miss this valuable opportunity to take their client deeper into their journey.

Nailing this part of the client journey will create brand ambassadors and repeat purchasers. Using sophisticated messaging and content delivery to bring onboard your new client, give them an experience they will want to tell the world about!

Not only will they become your biggest fans, but they will want more of what you can offer them. Translation: more sales!



strategic business planning services
Eliza Ludwig

Bread Budgeting Services

I've been using Mel for blog and email writing for years now. My business would not survive without her. Cannot recommend highly enough.

Allison Greenland

Leap Into Literacy

I've been using Mel for blog and email writing for years now. My business would not survive without her. Cannot recommend highly enough.

Margery Hellman

Yoga Feldenkrais Therapeutics

Mel is highly professional and personable and knows how to efficiently and effectively work with marketing your business. I would recommend her services to anyone needing support and ideas for getting the word out about their business in a practical and cost effective way.

Free Download

Learn how to create strategic, purposeful content with
The Content Roadmap



Contact me

Sydney, Australia


Working hours: M-F 9am to 5pm

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