The latest from the blog

From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.

The Content Roadmap

Map your way to content with purpose in 5 easy steps.

CEO mindset v employee mindset for your content marketing

May 4, 2021 | Small Business Tips

Mindset plays a huge part in running your own business. It's a struggle at times when you're hit with slow times or money isn't flowing easily. That's why we need to continually bring our focus back to embracing the CEO mindset, rather than the employee mindset. I had...

How to nurture your ideal client so that they are more likely to convert

Apr 5, 2021 | Email Marketing

Whilst our goal in business is to make money through converting our ideal client, we can’t solely focus on the conversion process when it comes to our content. In doing so, we’re forgetting that our client goes on a journey with us and before conversion, there’s other...

The 3 secrets to building a successful business

Mar 22, 2021 | Small Business Tips

Before we dive into what I believe are the three key areas to focus on when growing your business, let’s get one thing straight. Success does not necessarily equal ‘6 figures’ or ‘5K months’. A successful business is one which allows you the degree of flexibility you...

Learn the real secrets to achieving your new year vision

Jan 18, 2021 | Guest Post, Small Business Tips

“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more” - Rosabeth Moss Kanter You probably know all too well the messages of “New Year, New You”. Come January and our media feeds are flooded with ideas...

Word of the year 2021

Jan 11, 2021 | Personal

Here it is! This is my fifth year of dedicating a word to inspire and motivate me to do things differently, to strive higher, embrace change and overcome challenges. Embrace, brave, presence and mission have all adorned my vision board over the past years. After a...

Year in review 2020

Jan 4, 2021 | Personal

Wowee! What an amazing year. There is no doubt that 2020 has thrown many of us a curve ball, so congratulations on making it through. I really love this time of year as it gives me a chance to look back on the year that was. I do this with all different parts of my...

Allison Greenland

Leap Into Literacy

Wow, just wow...I cannot recommend Mel highly enough! I was a complete amateur with sales funnels before working with Mel, but she has walked me through every step of the way so that I have come out with a clear understanding of the process.

Margery Hellman

Yoga Feldenkrais Therapeutics

Mel is highly professional and personable and knows how to efficiently and effectively work with marketing your business. I would recommend her services to anyone needing support and ideas for getting the word out about their business in a practical and cost effective way.