Confidence is all about believing in yourself and feeling comfortable in who you are. And believe it or not, it’s something that you can learn to create through your content. Confidence helps us to show up more often and more consistently online with a message that is...
Guest post by Romina Cavagnola, Alchemy of Alignment Someone asked me the other day why storytelling is so important when writing content for your business. It wasn’t the first time I’ve been asked that question. Aside from the fact that stories are capable of...
The word aligned gets thrown around a lot these days, whether it’s about your business, marketing, life, purpose. But what does it actually MEAN to create aligned content? It can actually mean different things to different people but The Oxford dictionary...
When I first started my business, I quickly became aware of who my dream clients were, and who were what I called my disaster clients. Dream clients are easy to work with. They are on the same wavelength and most importantly share similar values to you. They are the...
SEO – aka Search Engine Optimisation – gets a bad rap, even among digital marketers. Viewed as the ‘Dark Arts’, it’s regarded as challenging, time-consuming and expensive to address. The level of ‘tech’ know-how people assume is required to address this...
Mindset plays a huge part in running your own business. It’s a struggle at times when you’re hit with slow times or money isn’t flowing easily. That’s why we need to continually bring our focus back to embracing the CEO mindset, rather than the...
