“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more” – Rosabeth Moss Kanter You probably know all too well the messages of “New Year, New You”. Come January and our media feeds are flooded with...
I love this time of year. There is a sense of winding down, of celebrating the year’s achievements and the energy of all the possibilities for the coming year. It’s a time when I start to plan, vision and strategise but it’s also a time when I like to tidy up. Just...
Every content strategy, in fact any strategy, should start with the ‘what’ – what do I want to achieve? Documenting your content strategy goals and objectives will drive the actions that you take, as well as what you track and how you tweak your action plan. It’s...
I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...
True fact. And I know because I’ve been exactly where you are right now. Searching for that one piece of the puzzle that will skyrocket your business to success. I believed that I needed a 5-step formula to craft the perfect message and then people would come flocking...
Building your email list falls into the subscribe part of your client journey. In this phase you are looking to build upon the connection that you have already made with your ideal client through social media or blogs and give them a reason to join your email list....
