Mindset plays a huge part in running your own business. It’s a struggle at times when you’re hit with slow times or money isn’t flowing easily. That’s why we need to continually bring our focus back to embracing the CEO mindset, rather than the...
Before we dive into what I believe are the three key areas to focus on when growing your business, let’s get one thing straight. Success does not necessarily equal ‘6 figures’ or ‘5K months’. A successful business is one which allows you the degree of flexibility you...
“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more” – Rosabeth Moss Kanter You probably know all too well the messages of “New Year, New You”. Come January and our media feeds are flooded with...
I love this time of year. There is a sense of winding down, of celebrating the year’s achievements and the energy of all the possibilities for the coming year. It’s a time when I start to plan, vision and strategise but it’s also a time when I like to tidy up. Just...
Every content strategy, in fact any strategy, should start with the ‘what’ – what do I want to achieve? Documenting your content strategy goals and objectives will drive the actions that you take, as well as what you track and how you tweak your action plan. It’s...
I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...
