How to write an email that will get read
In this digital age, how can you stand out from the crowd when the average person receives over 100 emails a day? How can you make sure yours is one that they will open and read? First and foremost, it’s about trial and error – working out the best day, time, subject...
Why is a content strategy important for your service based business?
A content strategy is not just about how to post on social media. It’s a detailed process around the delivery and structure of all of your content, whether digital or physical. It’s also more than branding (which is super important by the way!) and forms an integral...
How to get your business ready for the holidays
Does your business get busy at this time of year? Or are you looking at taking a real break over the holidays? Here are five things that you can do now to make sure that your business will survive the silly season. Organise your social media I always say you need to...
How outsourcing can help you build your business
Outsourcing is such a buzz word these days. However, it’s a reality for the solopreneur if your goal is to build a business that can support you and your family. Whilst there is a great deal of commentary around the negatives of outsourcing tasks in your business and...
Why likes don’t matter – how to use Facebook to your advantage
This week I wanted to take a moment to talk about perception. Particularly the perception that likes or follows on social media platform directly relate to sales and visibility. Whilst we all like to focus on the numbers and get excited when people start following and...
