The importance of content strategy for small businesses
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
Word of the year for 2018
Last year I wrote a blog on the word I had chosen to live by for the year. It was such a fun idea that I’ve decided to do it again this year. My word for 2017 was a verb – embrace – and I feel that I did quite a bit of embracing over the past year! Looking back at the...
How to craft the perfect newsletter for email marketing
In order to compete in today’s noisy digital world, we need to ensure that every message we create is clear, concise and effective. Trying to be heard amongst the 140 emails the average person receives a day can be near impossible, but here are a few tips to ensure...
How to find more time in the day
1,440. That’s the number of minutes in a day. When you look at 24 hours in this way, it seems like a lot of time for us to fill. But take away about 8 hours of sleep and already you’re down to 960 minutes. Take out an hour for getting ready, an hour for travelling to...
10 blog post ideas
One of my friends recently commented on the abundance of my writing. ‘Don’t you ever run out of things to write about?’ The answer is no! There is always something to write about. Whether it’s a new service, a twist on an old topic or an...
