A healthy email list is important for so many different reasons. It helps with getting your message to more of the right people and you have less reliance on platforms (eg social media) that you don’t own. The problem is that most business owners are looking to...
Your lead magnet is a vital piece of your content eco-system as it gives your ideal client a glimpse into what you can do for them and how you can solve their problem. For you, as a business owner, it allows you to continue to build your aligned audience by...
An aligned email list is more important than a big email list. An aligned email list will deliver you warm leads that love you and are ready to buy from you. And an aligned email list is far more about who is on your list, rather than how many of them. Big numbers are...
Whilst our goal in business is to make money through converting our ideal client, we can’t solely focus on the conversion process when it comes to our content. In doing so, we’re forgetting that our client goes on a journey with us and before conversion, there’s other...
Lead magnets (aka freebies or opt-ins) are the best way to grow your email list. They provide your ideal client with a valuable piece of information so that they can ideally take action to solve part of their problem. Lead magnets come in all shapes and sizes and can...
Lead magnets (aka freebies or opt-ins) are a great way to build your email list. In fact, they’re really the only way to build your email list these days, as you will rarely find someone willing to hand over their email address without the promise of something in...
