Whilst our goal in business is to make money through converting our ideal client, we can’t solely focus on the conversion process when it comes to our content. In doing so, we’re forgetting that our client goes on a journey with us and before conversion, there’s other...
Lead magnets (aka freebies or opt-ins) are the best way to grow your email list. They provide your ideal client with a valuable piece of information so that they can ideally take action to solve part of their problem. Lead magnets come in all shapes and sizes and can...
Lead magnets (aka freebies or opt-ins) are a great way to build your email list. In fact, they’re really the only way to build your email list these days, as you will rarely find someone willing to hand over their email address without the promise of something in...
Building your email list falls into the subscribe part of your client journey. In this phase you are looking to build upon the connection that you have already made with your ideal client through social media or blogs and give them a reason to join your email list....
Your ideal client has a clear and distinct journey with you. From the moment they first lay eyes on you until you provide them with the service they have been looking for, you have several opportunities to use content to take them quickly from connection to...
A welcome series email is a suite of automated emails that you can send a subscriber when they first join your email list. Automated emails are a great tool to not only deliver the freebie (opt-in or lead magnet) that your subscriber has signed up for, but also allows...
