How to use email marketing in your client journey to grow your business
Your ideal client has a clear and distinct journey with you. From the moment they first lay eyes on you until you provide them with the service they have been looking for, you have several opportunities to use content to take them quickly from connection to...
How to write an email welcome series
A welcome series email is a suite of automated emails that you can send a subscriber when they first join your email list. Automated emails are a great tool to not only deliver the freebie (opt-in or lead magnet) that your subscriber has signed up for, but also allows...
5 ways to use email marketing for your webinar
Webinars are a great tool to use if you’re about to launch a new service. Often, we are so caught up in perfecting our webinar slides that we forget to actually promote the webinar and end up doing a few late night posts in Facebook Groups to try and get people to...
How to write an email that will get read
In this digital age, how can you stand out from the crowd when the average person receives over 100 emails a day? How can you make sure yours is one that they will open and read? First and foremost, it’s about trial and error – working out the best day, time, subject...
Using automated emails for a service based business
An automated email is a marketing tool used by businesses both big and small to take away manual marketing work. They can be used to nurture, remind, educate or encourage buying behaviours. The most common use is the welcome series which gradually introduces a...
