Webinars are a great tool to use if you’re about to launch a new service. Often, we are so caught up in perfecting our webinar slides that we forget to actually promote the webinar and end up doing a few late night posts in Facebook Groups to try and get people to...
In this digital age, how can you stand out from the crowd when the average person receives over 100 emails a day? How can you make sure yours is one that they will open and read? First and foremost, it’s about trial and error – working out the best day, time, subject...
An automated email is a marketing tool used by businesses both big and small to take away manual marketing work. They can be used to nurture, remind, educate or encourage buying behaviours. The most common use is the welcome series which gradually introduces a...
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
In order to compete in today’s noisy digital world, we need to ensure that every message we create is clear, concise and effective. Trying to be heard amongst the 140 emails the average person receives a day can be near impossible, but here are a few tips to ensure...
With all the recent changes to social media, and in particular the algorithm changes for Instagram and Facebook, it is important to look at the methods you use to communicate to your audience. Whilst social media is a great tool for connecting with individuals, it is...
