An aligned email list is more important than a big email list. An aligned email list will deliver you warm leads that love you and are ready to buy from you. And an aligned email list is far more about who is on your list, rather than how many of them.

Big numbers are nice for the ego. Lots of follows, lots of podcast downloads, lots of website visitors, lots of likes. It makes us feel validated that people actually like what we’ve got. The sad thing is though, if they’re not aligned to you and what you offer, they’re never going to buy from you.

So instead of creating a generic lead magnet to attract as many as people to build your email list, create the perfect lead magnet and watch the difference in your energy, as well as that of your subscribers.

So where do we find and nurture these aligned subscribers for our email list? Here’s the four steps that you should take to connect, nurture and convert your ideal client.

Who’s your ideal client?

Many business owners fall into the trap of learning how to describe their ideal client. I want you to do more than this. Because once we understand that we’re building a relationship, not just numbers, then how we approach creating our lead magnet and content in general gets flipped on its head.

I want you to know your ideal client like you’re getting to know them at a social gathering. Feel into the energy, see what it’s like, understand what pushes their buttons (but don’t do it yourself!) and what’s worrying them. Listen. Learn. Understand. It’s whilst you’re having a conversation with them that you’ll learn what you need to create to build your email list.

What’s their going to bed problem?

You know when you put your head on the pillow (which BTW is my favourite part of the day 😆) and you start thinking about what’s happened during the day, all the things you forgot to do, what’s on your list tomorrow and how different your life would be if you could only . . . [insert your problem here].

That’s what you need to know about your ideal client. That’s going to be the driver of your lead magnet and how you talk about it.

Usually this problem is superficial. But solve it for them and you’ll have a friend for life.

What can you give them to help this?

So now you know their going to bed problem, you need to decide on what you can do to solve it, and how you’re going to deliver it to them. Make sure you check out this blog on my golden rules of creating a lead magnet!

Types of lead magnets you could explore are:

  • Checklist or downloadable
  • Video series (keep it short!)
  • Quiz
  • 5 day challenge
  • Webinar/masterclass/workshop

So, working out their going to bed problem then giving them a possible solution will have them jumping on your email list in no time.

What’s the next step in working with you?

There needs to be a logical next step in working with you. How does solving the problem they had lead to a paid service? Although using Facebook ads to reach more people may solve a problem my ideal client has, I don’t teach Facebook ads, so giving them a lead magnet around Facebook ads is useless and confusing to my ideal client!

Instead, I talk about leaning into relationship based content marketing and knowing your ideal client on a personal level (try my Un-boring ideal client avatar) or finding out your content super power to make content creation is easier (take my quiz here).

Both of these lead magnets lead to my core offer, my membership The Content Effect, so it totally makes sense for my ideal client to continue the journey with me.

Think about how your lead magnet not only fits with your ideal client, but also with you and your business.

Creating the perfect lead magnet to build an aligned email list doesn’t have to be difficult. Keep it simple, but find that going to bed problem and you’ll be on a winner. You’ll be attracting the right type of people to you, rather than all the people.



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