Is your content working?

Sometimes it’s obvious whether our content is working for us or not. We’ll be making sales, we’ll see follower counts increase or organic traffic to our website increase. But it’s not always black and white.

If you’re feeling a little unsure whether you’re wasting your time on creating content, here’s two ways to check in to see whether your content is working.

Has it met your objectives?

Before you know whether your content is working, you need to know what you wanted to achieve with it in the first place!

In retrospect this can be difficult if you haven’t been specific about your content goals. But let’s say that in your head you were hoping to add more people to your email list, but that didn’t happen.

It’s time to check in and ask yourself a few questions:

Did I actually create content that promoted my lead magnet / free offer?
Did I promote my lead magnet enough? (hint: we always think that we promote more than we actually do)
What do I need to change in order to make it more effective? (think trying different copy or graphics)

Setting objectives is the very first step in the 90 day content planning sessions inside The Content Effect. When we set them up front, we can be more purposeful and powerful with our content as we have a point of focus on what we want to achieve.

How has it made YOU feel?

When you’re totally focused on creating content for your ideal client and making a sale, you forget to stop and check in with how your content is making you feel. It’s as much about the you as it is the who (your ideal client).

Even if your content is meeting your objectives, if it doesn’t feel easy or aligned with who you are, then I’d say your content is not working.

When you feel good about what you’re putting out into the world, then not only will you become more consistent with creating content (which in turn leads to greater visibility), you’ll also know and feel like you’re making a difference.

So now you know the two ways to know whether your content is working, how can you make sure that it IS working in the future?

Step 1: Looking back to look forward

When you’re bringing awareness to your energy and intention, it helps to not only understand the feelings, but to tap into what you love and what makes you happy through your strengths.

You’ll be able to move away from that space of feeling overwhelmed, busy and uninspired to one of more ease and joy.

Sometimes it’s not just about being forward thinking. Checking in with what’s worked or hasn’t worked in the past helps us to shape what we want the future to look like.

Step 2: Set an intention

Now that you’ve examined and released what needed to be released, let’s move into forward thinking with these questions:

What do I want my content to achieve?
How do I want my content to make me feel for the next year?
What do I need to learn about content in order to foster this feeling?

The next step is to write yourself one sentence that encompasses how you want to move forward with your content.

It doesn’t need to be a novel. A simple sentence or paragraph that you can come back to when you’re feeling lost or misaligned. “My content will . . .”

If you’d like guidance on setting your content intention and planning for the coming year, then download my Content Review and Planning Guide. Get clear on what you want to do with your content to grow your business with content that connects, nurtures and converts.

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