The latest from the blog

From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.

The Content Roadmap

Map your way to content with purpose in 5 easy steps.

Does engagement really matter?

Sep 7, 2020 | Content, Small Business Tips

I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...

Your step by step guide to lead magnet creation

Aug 24, 2020 | Content, Email Marketing

Lead magnets (aka freebies or opt-ins) are the best way to grow your email list. They provide your ideal client with a valuable piece of information so that they can ideally take action to solve part of their problem. Lead magnets come in all shapes and sizes and can...

How to create a lead magnet that grows your email list

Aug 12, 2020 | Content, Email Marketing

Lead magnets (aka freebies or opt-ins) are a great way to build your email list. In fact, they’re really the only way to build your email list these days, as you will rarely find someone willing to hand over their email address without the promise of something in...

It’s not your messaging that sucks

Jul 29, 2020 | Content, Small Business Tips

True fact. And I know because I’ve been exactly where you are right now. Searching for that one piece of the puzzle that will skyrocket your business to success. I believed that I needed a 5-step formula to craft the perfect message and then people would come flocking...

Why your email list isn’t growing and how to fix it

Jul 13, 2020 | Email Marketing, Small Business Tips

Building your email list falls into the subscribe part of your client journey. In this phase you are looking to build upon the connection that you have already made with your ideal client through social media or blogs and give them a reason to join your email list....

The 5 pillars of aligned content creation

Jun 17, 2020 | Content, Small Business Tips

If you follow me on social media or are on my email list, you’ll already know that I’m all about making content creation easy. There is no such thing as a one size fits all content strategy. If you’re following people that say there is, ditch them from your life quick...

Allison Greenland

Leap Into Literacy

Wow, just wow...I cannot recommend Mel highly enough! I was a complete amateur with sales funnels before working with Mel, but she has walked me through every step of the way so that I have come out with a clear understanding of the process.

Margery Hellman

Yoga Feldenkrais Therapeutics

Mel is highly professional and personable and knows how to efficiently and effectively work with marketing your business. I would recommend her services to anyone needing support and ideas for getting the word out about their business in a practical and cost effective way.