If you’d rather listen to these insights, see episode 120 of The Powerful Content Podcast.

Consistency can be such a loaded word. Content consistency often conjures up thoughts of relentless hard work, feelings of overwhelm, and the task of constantly churning out new material. But the truth is, consistency doesn’t have to be like this. There are aspects of consistency in content creation that I don’t care about, and I don’t want you to care about them either.


#1 Constant new, and shiny content

You don’t need to create fresh content all the time. Are you spending hours crafting each social media post, perfecting every reel, and designing graphics endlessly? This approach may be hindering you more than you know. The truth is, you might be hiding behind perfectionism and procrastination, stopping you from sharing your valuable message. 

Repurposing or reimagining content is the key here. By revisiting old content or reusing current content in new ways, you cut down the time and stress involved. For instance, I save all my promotional posts in a Word document. This means I can quickly copy and paste, mixing and matching with pre-prepared graphics. It saves time, reduces effort, and keeps things manageable.


#2 Perfectionism

Striving for perfection often means you’re not hitting “publish” as often as you should. Let’s be honest, waiting for perfect content usually results in nothing being shared at all. Perfection is the enemy of progress. You get better with practice. The more you publish, the more you refine your voice and message. 

So, if you’ve got drafts gathering dust in a folder because you fear they’re not good enough, it’s time to hit publish. Your audience needs to hear from youl. Authenticity is far more appealing to your ideal client than an unattainable standard of perfection. Seriously.


#3 Organised creators only?

There’s a myth that only naturally organised people can be consistent. But that’s not true. Many successful content creators are what we call “free spirits.” They prefer creating in spontaneous bursts and struggle with regular posting schedules. This doesn’t mean they can’t be consistent.  

One free spirit I know schedules two Instagram posts every Monday. It’s a simple method that maintains her visibility without constraining her spontaneity. Whether you schedule posts weekly, monthly, or quarterly, consistency is about finding a rhythm that works for you.


#4 The myth of the magic formula

Forget the so-called magic formulas of consistency – two posts a day, an email a week, or five reels a week. Your path to consistency should be based on your own capacity, not on what others say you ‘should’ do. Forced formulas lead to overwhelm. Create content in a way that’s sustainable for you, factoring in your time, energy, and resources. 


What Truly Matters 

So, what should you care about? Most importantly you should care about being true to yourself. Don’t let frustration and overwhelm stifle your creativity. Your audience is waiting to hear from you, and they want to connect with your authentic voice. 

Consistency doesn’t have a universal template. It looks different for everyone so please don’t follow others blindly with platform-specific tactics. They might have teams backing them up, more time to create, and different resources. Stay true to your personal strengths, values, and processes. 


Embrace Your Journey 

I recently spoke with a client who had numerous half-finished articles because she didn’t think they were relevant to her audience or feared they might upset some people. My advice was to embrace her authentic voice. Strengths and authenticity create the winning combination for consistent content. It’s about putting what you believe before what you think your audience wants to hear. 

Be courageous with your content. Know your strengths, your values, and who you are, and don’t be afraid to share that openly. Courage in your authenticity not only makes content creation easier but also fosters a genuine connection with your audience. 

If you’d like to uncover your unique strengths and how you can use them to your advantage to become more consistent, then take the quiz! 8 simple questions will help you understand your content creator archetype and make yo-yo consistency a thing of the past. 

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