How to track your content strategy success

How to track your content strategy success

Every content strategy, in fact any strategy, should start with the ‘what’ – what do I want to achieve? Documenting your content strategy goals and objectives will drive the actions that you take, as well as what you track and how you tweak your action plan. It’s...
3 key decisions to make before you create content

3 key decisions to make before you create content

The 3 key decisions you need to make before you create content Do you feel a little overwhelmed every time you sit down to create content for your business? It’s safe to say you’re not the only one. Many of my clients come to me not knowing where to start and in the...
5 time saving hacks for your content creation

5 time saving hacks for your content creation

There is no doubt that content creation can be a time consuming process. What with coming up with ideas, executing them, editing and publishing, it can be a huge time suck. And when it’s not something that you love to do, it can then turn into a chore. If you’d like...
4 sources of inspiration for your next blog, podcast or video

4 sources of inspiration for your next blog, podcast or video

​I strongly encourage my clients to have one piece of focus content for their business. That’s either a blog, podcast or video that you can reimagine into other pieces of smaller content across the platforms that you hang out on. It’s such a huge timesaver and brain...
Does engagement really matter?

Does engagement really matter?

I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...

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