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Have you ever wondered how a Content Marketing Strategist creates their content?
In this episode of ‘The Powerful Content Podcast,’ Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms.
Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses, highlighting her methods for staying organised and effective.
This episode also includes practical insights on using AI, scheduling, and optimising content for social media and emails.
00:00 Introduction to content creation efficiency
00:41 Welcome to The Powerful Content Podcast
01:41 Acknowledgement to Country
02:00 Behind the scenes of my content creation process
04:04 Planning a year’s worth of content
06:58 Batching and recording episodes
08:34 Reimagining content across platforms
10:37 Social media strategy
17:04 Flexible planning and consistency
19:05 Conclusion and ways to work together
Links mentioned in this podcast
- The Content Accelerator
- The Content Effect
- Unlock your Content Creator Archetype Quiz
- Episode 8 – Simple social media plan
If you enjoyed listening to this episode, then you’ll also love:
- Episode 10 – The power of reimagination
- Episode 60 – Why content creation feels hard and how to fix it
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Ready to work with me?
- Buy my book The Power of Content
- Join my membership The Content Effect
- Purchase one of my short courses here
- Work with me 1:1 with The Content Accelerator
- Join my free Facebook Group The Content Project
