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Have you ever really thought about the connection between the content that you’re creating and the sales that you make?
In this episode of The Powerful Content Podcast, Mel Daniels dives into the distinction between content built for engagement and content built for conversion.
Mel emphasises the importance of a holistic approach to content creation, moving beyond mere social media engagement to create a comprehensive journey for clients.
She outlines strategies to integrate content touchpoints effectively and discusses the benefits of focusing on authenticity and personal strengths. Mel also highlights the client journey stages—connect, subscribe, nurture, convert, and onboard—illustrating how they work together to build meaningful relationships and drive sales.
Additionally, she shares insights about The Content Effect membership and provides guidance for entrepreneurs to simplify their content strategy while fostering genuine connections with their audience.
00:00 Introduction: Connecting content and sales
00:53 Welcome to The Powerful Content Podcast
01:53 Acknowledgement to Country
02:53 The difference between engagement and conversion content
03:41 The Holistic Content Journey
04:25 Using your strengths in content creation
04:57 Focusing on the human element in content marketing
06:00 Understanding the Holistic Content Approach
09:06 The client journey explained
11:55 Creating powerful content for each stage of the client journey
15:56 Supporting yourself with a simple framework
16:52 Conclusion and how to work with mel
Links mentioned in this podcast
- The Content Effect
- Episode 3 – Why sales funnels suck
- Episode 8 – Simple social media plan sorted
- Episode 16 – Should you batch your content?
- Episode 36 – The recipe for consistent content
- Episode 118 – Easy Content with the Holistic Content Marketing Method
If you enjoyed listening to this episode, then you’ll also love:
- Episode 116 – How to stand out with content with this one simple thing
- Episode 80 – The secret to being visible without burning out
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Ready to work with me?
- Buy my book The Power of Content
- Get yourself on the waitlist for my membership The Content Effect
- Purchase one of my short courses here
- Work with me 1:1 with The Content Accelerator
- Join my free Facebook Group The Content Project
