Creating content is not always a simple or easy thing for business owners to do. There’s coming up with the idea, creating the content and making sure it’s strategic. Then there’s all the peripheral things that you need to do like scheduling, uploading and making sure that the imagery matches your brand.
No wonder creating content takes up so much brain power and time! So, here’s the 4 Ps to making content creation easier through my Content Creation Blueprint.
Prepare with purpose
By being prepared with what content you are going to create beforehand, you make the process so much quicker and easier. It means that when you feel in the flow, or are sitting down to focus on the creation, you’ll waste very little time on preparation and will be able to get struck straight into the creation.
When you prepare your content with purpose, it becomes more aligned to your message and is more strategic in how you’re moving your ideal client through their journey with you.
You can be prepared by:
- Creating a mind map or list of all the topics that you could possibly talk about
- Create topics or headlines to match those that would most appeal to your ideal client
- Theming your content by the month
Produce with purpose
When you produce your content with purpose, you become more focused on what you need to create and therefore can create more content in less time. You waste less time thinking about what to create because you already know exactly what you’re going to create from your preparation phase.
You can produce your content by:
- Following a consistent structure
- Understanding how to reimagine it into micro content
Process with purpose
Following a process is the quickest and easiest way to save time when creating content. You know exactly what you need to do, and when, and you don’t have to recreate the wheel every time you want to create your content. It also means that when it comes time to outsource part of your content creation, you can easily determine the best parts to hand off first.
An example of a blog process:
You obviously need to write the blog, but there are other things that need to be done as well such as finding an image, making it the right size, adding an alt description to it, uploading the blog to your website and scheduling for promotion on social media.
Then there’s more steps around how you choose to reimagine it such as pulling out quotes and tips, putting them into your content calendar and creating graphics to go with it.
Having all of this written down somewhere (either in standard operating procedures or a project management system such as Asana or Trello) will mean that you never miss a step and your team will know exactly what is required of them.
Plan with purpose
A plan is the key to consistency, momentum and flow. It will keep you on track and be the driving factor behind keeping you (and your team) organised.
You can plan by:
- Creating a daily content calendar
- Theming your content by the month
- Creating a content strategy that underpins your content creation
By following the 4Ps of the Content Creation Blueprint, you can make your content creation easier. It will take some time getting organised at the outset, but once you have all of the 4Ps in place you will become far more efficient and have more time to get back to serving your clients.
If you’d like ongoing templates and guidance on how to implement the 4Ps into your service based business, then I’d love to invite you to join The Content Effect, a monthly membership that helps you take the struggle out of content and replace it with ease and flow. Find out more here.