Embracing creativity as a core element of your business can transform your approach to business challenges. Creativity Coach Dr. Marion Piper wants to dispel the myth that creativity is only for artists and encourages you to rethink and reframe your perception of creativity.
Rethinking creativity
Creativity is more than just art or music; it’s a process—one that involves connecting ideas in different ways to create something new. Dr. Marion Piper believes that creativity is about problem-solving, adapting, and envisioning possibilities.
The road to uniqueness
It’s difficult to stand out in the crowded online space. Creativity, according to Dr. Piper, is the key to turning this around. Rather than focusing on the final product, consider the path to get there—your beliefs, your experience, and your values. These form the unique lens through which your business is shaped. By embracing your true self, you create a story that resonates with your audience, helping you to stand out.
Creativity as problem-solving
One of the most practical applications of creativity in business is in problem-solving. Dr. Piper highlights the importance of balancing divergent and convergent thinking—generating a breadth of ideas and then refining them to actionable tasks. This process, whether through brainstorming or mindful reflection, allows business owners to tackle challenges with innovative solutions that can drive growth and satisfaction.
Remaining relevant in uncertain times
The current climate of rapid technological advancements and rising cost of living requires businesses to be agile and adaptable. Creativity fosters this adaptability by encouraging alternative thinking. Dr Maz advises shifting focus from rigid execution to generating alternatives, keeping your business responsive to change.
Overcoming creative blocks
What do you if you feel blocked creatively? Dr Maz suggests simple strategies like rest and changing your routine. A change of scenery or a break from your usual habits can refresh your perspective and rekindle your creativity. Understanding your creative flow and knowing where you typically encounter resistance allows you to plan and seek support proactively.
Steps to foster creativity in business
- Define your perspective: Start by clarifying your unique viewpoint. What do you stand for? What sets you apart?
- Embrace constraints: Set boundaries for inspiration, allowing you to focus and delve deeper into your own ideas without being overwhelmed by external voices.
- Connect with others: Creativity doesn’t happen in isolation. Collaborate, brainstorm, and engage with diverse perspectives to enrich your thought process.
- Reflect regularly: Make reflection a habit. Whether through journaling or conscious introspection, regularly assess your actions and thoughts to stay aligned with your creative goals and business vision.
By harnessing creativity in business, you open doors to innovation and resilience. Dr Maz believes that the journey of creativity is about connecting the dots through the lens of your beliefs, values, experiences and thoughts. When you shift your perspective of creativity, you’ll find new and exciting ways to implement it into your business.
Where to find Dr Marion Piper
- Instagram: www.instagram.com/marionpipercreative
- Website: www.drmarionpiper.com.au
- Podcast: What Doesn’t Kill Us
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