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Do you wish that you could create a content strategy that’s both sustainable and actionable? 

In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business.  

This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use! 

Mel covers: 

What a strategy is, and what it isn’t 

Unpopular opinion: 4 reasons why you don’t need to START with a strategy 

The 5 things to keep in mind when crafting a sustainable and connective content strategy 

  • 00:00 Introduction and Podcast Competition 
  • 01:19 Understanding Content Strategy vs Tactics 
  • 03:10 Why You Don’t Always Need to Lead with Strategy 
  • 06:18 How to Craft a Useful Content Strategy 
  • 07:15 Tips for Creating a Strategy You’ll Actually Use 
  • 10:15 Conclusion and How to Get More Help

Links mentioned in this podcast 

How to leave a review 

Here’s a few prompts that you can answer to leave your review! 

  • Why you’ve enjoyed listening to the podcast so far 
  • What topics you love hearing me talk about 
  • Your favourite episode and why 

Still stuck for ideas? Use AI to help you! Use this prompt: 

Please write me a 80-100 word testimonial for The Powerful Content Podcast that I can leave as a review. I enjoy listening to it because [insert your reason eg gives me actionable ideas for my content, I resonate with what Mel says] and has resulted in me [insert your result eg feeling more confident, being more inspired to create content, motivated to be more consistent] 

Terms & Conditions 

  • Two winners will be drawn at random on 16 February 2024 
  • You must be following @meldbusiness on Instagram 
  • DM a screenshot of the review to @meldbusiness 
  • Prize must be claimed before 30 June 2024 
  • Book will be delivered once published

If you enjoyed listening to this episode, then you’ll also love: 

  • Episode 4 – Using your content superpower 
  • Episode 72 – 7 key elements of a meaningful content strategy

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