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What makes a brand truly impactful? In this episode of the Powerful Content Podcast, host Mel Daniels welcomes Rowena Preddy from Preddy Creative to discuss the essential elements and transformative power of branding. Rowena shares her journey from aspiring accountant to branding expert, emphasizing how branding feels like ‘magic’ and how it can uplift both businesses and their owners. They explore how to align your brand with your authentic self, finding the right balance between personal values and client expectations, and recognizing when it’s time for a rebrand. Their engaging conversation is filled with practical advice, including steps to take before rebranding and how to ensure consistency across all brand touchpoints. This podcast is a must-listen for entrepreneurs and business owners looking to create a brand that resonates deeply with themselves and their clients.
00:00 Introduction and Guest Welcome
00:37 The Magic of Branding
02:12 Rowena’s Journey to Branding
04:38 Defining Branding and Its Importance
05:53 Aligning Personal and Business Brand
13:38 When to Consider a Rebrand
16:09 Steps to a Successful Rebrand
20:39 Final Thoughts and Parting Wisdom
Get to know Rowena Preddy
Hi, my name’s Rowena Preddy and I’m a small business branderer and magazine designer.
In Preddy Creative, I have two sides to my branding business. On one side, I design magazines (yes, that’s a thing!) and on the other, I create
branding that feels familiar as soon as you see it.
While I’ll boldly back my mad design and branding skills every day of the working week, the part of the branding that I do (and I love the most) is how I’m working with small businesses. They’re loving themselves sideways knowing that they can get the best business branding in two days and they can get it done and dusted without the branding bank balance being busted (aka, it’s absolutely afford-do-able!).
Where to find Rowena Preddy
- Instagram: www.instagram.com/preddycreative
- Website: www.preddycreative.com.au
Links mentioned in this podcast
If you enjoyed listening to this episode, then you’ll also love:
- Episode 39 – Taking responsibility of your brand with Chantelle King
- Episode 61 – How your brand feeds into your content marketing
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