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In this episode Mel and Rachel cover: 

Embracing the butterfly effect and why knowing your purpose can make or break your business 

The 6 steps to creating your brand strategy that attracts your dream clients 

How to build a brand that evokes trust and loyalty 

Where to find Rachel 

Links mentioned in this podcast 

Six steps to create a beautiful brand that attracts a steady flow of perfect customers https://www.rachelreiter.com/brandingsuccess 

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