Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...
When I first started my business, I quickly became aware of who my dream clients were, and who were what I called my disaster clients. Dream clients are easy to work with. They are on the same wavelength and most importantly share similar values to you. They are the...