Lead magnets (aka freebies or opt-ins) are a great way to build your email list. In fact, they’re really the only way to build your email list these days, as you will rarely find someone willing to hand over their email address without the promise of something in...
Building your email list falls into the subscribe part of your client journey. In this phase you are looking to build upon the connection that you have already made with your ideal client through social media or blogs and give them a reason to join your email list....