

How to create your sales funnel with soul
Sales funnels don’t have to be hard, overwhelming or use sleazy sales tactics. Whilst mainstream content marketing would have you thinking otherwise, you can create a connected, soulful sales funnel, that feels good to use. To be honest, I don’t think it should be...
Turn your lead magnet into a must-have
Your lead magnet is a vital piece of your content eco-system as it gives your ideal client a glimpse into what you can do for them and how you can solve their problem. For you, as a business owner, it allows you to continue to build your aligned audience by...
How to write blog titles without resorting to click bait
Writing a catchy title for your blogs is just as important as what you write. If it doesn’t address something that your ideal client needs or wants to hear, then you won’t even get eyes on your hard work. A word of warning here – no one likes click bait headings....
Word of the year 2020
This is the fourth year that I’ve written about my word of the year. I love to set a word that will inspire me or draw me back on track when I’m feeling a little wayward. I’m a little bit excited about my word this year. In the past it’s always been a verb. This year...