Many people dismiss the idea that emails are still an effective marketing tool. Some say that it’s no longer an effective tool as our inboxes are overflowing and it’s too hard to stand out from all the noise. I say that’s crazy talk! Email is one of the smartest ways...
Do you have a mega eye roll when you hear someone say that the only way to scale your business is to automate or systemise? Or do you just switch off because the thought of this topic BORES you to tears? When I first started my business I heard these terms bandied...
A sales funnel describes how a client moves through the purchase process with you. This is from their first introduction to you (usually via a free or very low cost offering) through to the purchase of your star product. As the funnel narrows, the number of people...
Blogs are articles, like this one, that you write and provide to your audience for free. They somehow fit into your offerings or are a piece of tangent content that would be of interest to your audience. They are an important piece in your content marketing for a...
It’s a juicy topic this week. I could write a whole essay on sales funnels as I’ve been doing a fair bit of research recently into refining my own. This week we are going to stick with the basics of what it is, and why you should have one in place for your business....
In a technology driven world, finding balance between anything in our lives is difficult as we are switched on 24/7. Everyone has a different definition of what work/life balance exactly means to them, but generally it is how we prioritise things in our relationship...
