Having a content plan is one of the easiest ways to help you stay consistent, on message and have a clear focus. Yet a content plan is also one of the most overlooked parts of content strategy. Why? For many people it feels rigid, inflexible and constraining. I want...
Constantly coming up with new content ideas can be exhausting. Sometimes it’s so exhausting that we put it in the too-hard basket and don’t even bother creating content at all. And that’s probably the worst possible thing you can do for your business’s success. So...
Content creation is such an important piece of our business growth and success. When it’s on point then it flows and feels easy. But it’s not often that way. I see so many business owners struggle with content creation to the point where they feel as though they want...
When you feel like your content isn’t converting, it can be so disheartening. I know that you can spend a lot of time creating it, so when you feel like your hard work has gone to waste then it just makes you want to give up altogether. But don’t do that yet! If you...
Sales funnels don’t have to be hard, overwhelming or use sleazy sales tactics. Whilst mainstream content marketing would have you thinking otherwise, you can create a connected, soulful sales funnel, that feels good to use. To be honest, I don’t think it should be...
Your lead magnet is a vital piece of your content eco-system as it gives your ideal client a glimpse into what you can do for them and how you can solve their problem. For you, as a business owner, it allows you to continue to build your aligned audience by...