I absolutely love ‘guesting’ as a strategy to increase your reach and authority. If these two objectives are part of your content strategy, then guesting (think blogs, podcasts, videos or providing content of value to another business or person) should...
Creating content, like any activity in your business, should have a point to it. If there’s no goal, no aim or no defined desired outcome, then it’s a waste of time even doing it! Wherever you plan to promote your content, it’s important to know why you’re doing it,...
This blog has now become a regular feature in my blog calendar each year. I get really excited to be able to take a purposeful moment to celebrate successes each year. There are many strategists out there who say that you can’t really begin to look forward until...
How much time do you spend scrolling through your phone looking for something vaguely relevant to post on your social media? I bet the answer is too much time! It an attempt to solve my content woes and have some beautiful images I could use on my new website (stay...
Dare I say it – the holiday season is coming! Does that make you break out in a sweat trying to get your head around everything that needs to be done in the next six weeks? Whether you’re looking at your marketing leading up to Christmas Day or preparing...
You’re ready to ditch the late nights, the early mornings, the lack of time and that feeling that everything is being held together with a piece of string that could snap at any moment! The decision to outsource usually comes when you’re neck deep in the doing and...
