The tools listed in this blog are ones that I use in my own online service business. I wanted to share them with you as it took me a long time to find the right ones for my business. Hopefully this list will save you time (and money) when looking for the right...
Stories are how we create a connection with our ideal client. They’re the window into our business and personal life that give our ideal client the opportunity to see what we’re really like and the vision of what it’d be like working with us. Story telling...
A magnetic message is simply the way that we communicate what we do to our ideal client that draws them in, allows them to identify with you and makes them want to buy from you. A good magnetic messageIn my opinion magnetic messaging doesn’t involve tricky sales...
Guest post – Sarah Aktag, Eliza Stock It probably won’t surprise you to know professional imagery plays a role in building trust and visibility with your target market but have you considered how it can impact your confidence? Reputation is built on impressions,...
Core content is the lynch pin to easy, sustainable content and plays an important part in the client journey. It’s the blog, podcast or video that we create as the main part of our content marketing strategy and can be used to first connect with our ideal client and...
Guest Post – Sarah Aktag, Founder of Eliza Stock Professional content is the key to creating a professional aesthetic for your brand and business. In this blog Sarah from Eliza Stock shares the top 5 places to use stock photograph in your content. Fresh, new,...