SEO – aka Search Engine Optimisation – gets a bad rap, even among digital marketers. Viewed as the ‘Dark Arts’, it’s regarded as challenging, time-consuming and expensive to address. The level of ‘tech’ know-how people assume is required to address this...
A sales funnel describes how a client moves through the purchase process with you. This is from their first introduction to you (usually via a free or very low cost offering) through to the purchase of your star (most expensive) product or service. As the funnel...