This week I wanted to take a moment to talk about perception. Particularly the perception that likes or follows on social media platform directly relate to sales and visibility. Whilst we all like to focus on the numbers and get excited when people start following and...
How many times have you heard that ‘content is king’? When we are solopreneurs, trying to get everything done ourselves, blogs are probably at the bottom of the to-do list. Am I right? There are numerous benefits to publishing blogs, but should we do it ourselves, or...
If your business is aligned with your ‘why’, it is likely that you live and breathe what you do! You probably think about it 24/7. How to improve, how to automate, how to get more clients, what needs to be tweaked in your strategies. Am I right? So what happens when...
An automated email is a marketing tool used by businesses both big and small to take away manual marketing work. They can be used to nurture, remind, educate or encourage buying behaviours. The most common use is the welcome series which gradually introduces a...
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
Last year I wrote a blog on the word I had chosen to live by for the year. It was such a fun idea that I’ve decided to do it again this year. My word for 2017 was a verb – embrace – and I feel that I did quite a bit of embracing over the past year! Looking back at the...
