How many times have you heard that ‘content is king’? When we are solopreneurs, trying to get everything done ourselves, blogs are probably at the bottom of the to-do list. Am I right? There are numerous benefits to publishing blogs, but should we do it ourselves, or get someone to do it for us? Here are 5 reasons I believe you should hire someone to write your blogs.
Free up your time
This is a no brainer, right? The less work you have to do, the more time you have to devote to the things you love about your business. This not only relates to freeing up physical time, but also mental space too! Not having to continually worry or feel bad about the absence of blogs on your website will lift a huge weight from your shoulders.
Base for repurposed content
Blogs are an amazing base for your content. One blog can be turned into other content such as – tips or tricks to use on social media, video (long form and short form, with or without you in it), vlog, podcast, Facebook group posts (eg share your tips days) or infographics.– tips or tricks to use on social media, infographics, checklists, freebies or ebooks.
Value for money
How long does it take you to write a blog? What value do you put on your hourly rate? Multiply the two and I guarantee it will be cheaper financially to outsource the writing! Have you ever thought about outsourcing in this way? For example it takes 1 ½ hours to write and edit a blog when you could be earning $100 an hour seeing clients face to face. That’s a cost of $150. My blogs start from $90, so you’re actually SAVING money by outsourcing!
Experience in writing to a successful ‘formula’
Someone who writes blogs regularly will quickly tune into your voice. They will also be able to provide a structure and outcome that is aimed at solving a particular solution. In addition they also understand the importance of keywords and can even show you ways to come up with blog topics. All of this frees up your time and allows you to focus more on your business.
Having someone write some, or all of your blogs for you will ensure that you are providing quality content to your audience on a consistent basis. This will help increase your visibility and have positive effects on your SEO.
Focus on your zone of genius
Why waste your precious time on something that is not filling you with joy? Outsourcing your blog writing means you have the time and energy to focus on your zone of genius. All the things in your business that you love. It will allow you to love your business again!
We all believe that no one can love our business like we do! However I truly believe that if you’re falling behind in creating value adding and engaging content for your audience, not only are you missing out on followers but also potential clients as well.
If you’ve been thinking about outsourcing your blogs, grab my new freebie so you can outsource like a pro! This blog template will help you get your thoughts in order in under 5 minutes.