How Minimum Viable Content saved my sanity – and my business

If you’d rather listen to these insights, see episode 167 of The Powerful Content Podcast

If content creation feels like a relentless to-do list you can never quite catch up on, you’re not alone in that feeling of ‘it’s all too much’. The constant pressure to be everywhere, do all the things, and keep up with everyone else can leave you feeling stuck, guilty, and burnt out.

That’s where Minimum Viable Content (MVC) comes in.

This isn’t about cutting corners. It’s about creating in a way that honours your time, energy, and capacity—while still moving your business forward.

Because more content doesn’t always equal more results.

So, what is Minimum Viable Content?

Minimum Viable Content is the simplest, most doable version of content you can create and share that still supports your goals.

It’s about finding your version of enough.
Not the “enough” defined by the algorithm or the expert-of-the-moment—your enough.

When you embrace MVC, you’re choosing intentional impact over random output. It gives you permission to stop trying to be visible everywhere, and instead focus on what actually feels aligned and achievable right now.

Where MVC came from (and why it changed everything for me)

I created the concept of MVC in one of those seasons of life where business-as-usual just wasn’t possible.

My work hours shrank from over 30 hours a week to barely five. I was tired. Pulled in too many directions. And my existing content plan? It just didn’t fit anymore. Something had to shift.

So I asked myself: What would be the minimum amount of content I could create and still feel like I was showing up meaningfully?

And that’s how MVC was born. Not from a marketing strategy, but from real life. If you’re feeling overwhelmed, stretched thin, or like content creation is just another pressure—it might be the shift you need, too.

Why MVC actually works

You don’t have to shout louder to be heard.
You just have to speak clearly, consistently, and with heart.

MVC works because it helps you do just that. It allows you to:

Focus on content that connects and converts—not just content for content’s sake.

Show up consistently within your actual bandwidth.

Reignite joy in the process again (yes, it’s possible!).

The magic of MVC is that it’s sustainable. And sustainable strategies are the ones that stick.

Common myths about MVC

There are a few big misconceptions that tend to float around. Let’s clear them up:

Myth 1: “Less content = less visibility.”
Not true. When your content is created with intention and strategy, it goes further. MVC isn’t about going quiet—it’s about being selective.

Myth 2: “I’ll fall behind if I’m not constantly posting.”
The only person you need to keep up with is you. You get to set the pace.

Myth 3: “Doing less means I’m not committed.”
Actually, it’s a sign of deep commitment—to your wellbeing, your business, and the people you’re here to serve.

MVC isn’t lazy. It’s leadership.

Shifts you might need to make to embrace MVC

Adopting MVC means letting go of a few things:

The “I should be doing more” story.

The belief that showing up has to be hard or heavy.

The idea that your content only matters if it goes viral or gets lots of likes.

Instead, start asking:

What if this felt easy?

What if I trusted myself to know what’s enough?

What if content could work with my life, not against it?

And if you’re someone who thrives with a supportive platform that helps streamline your content, this is where I often recommend Kajabi. It’s what I use to create, schedule, and share my minimum viable content in a way that feels easy and aligned. Their current offer—3 months for just $99—is such a great entry point if you’re ready to simplify.

How each Content Creator Archetype can embrace MVC

One of the most powerful ways to apply MVC is to make it work with your strengths. And if you’ve done my Content Creator Archetype quiz, you’ll know that we all approach content a little differently.

Here’s how MVC might look depending on your archetype:

✨ The Precision Planner

Loves structure and order.
→ Plan small. Choose one key piece each week. Batch it. Schedule it. Done.
Use tools like Kajabi to pre-load your content and create ease.

✨ The Free Spirit

Follows inspiration and energy.
→ Let your creativity lead. One quick story, post or email from the heart is enough.
Use flexible tools (like Kajabi’s email campaigns or podcast host integration) to drop in your content when it flows.

✨ The Collector

Idea-rich, sometimes overwhelmed by options.
→ Choose one gem a week to action. Let go of the rest (for now).
Use a Kajabi product or blog to start building a library of content bit by bit.

✨ The Observer

Intentional, slow to share but deeply thoughtful.
→ Show up with one meaningful insight. Trust that it lands.
Pre-write when the moment’s right, then schedule when you feel ready.

If you’re curious about which one you are, or how you can lean into your strengths, go take the quiz. It’s a beautiful starting point to help you discover your natural content rhythm. Take the Content Creator Archetype Quiz here.

Reflection questions to help you find your MVC

This isn’t a formula. It’s a framework that flexes with your life.

So before you plan your next piece of content, take a quiet moment to reflect:

What do I love to create?

Where is it easy for me to be visible?

What content would move my business forward in alignment with my objectives?

Your answers will show you the simplest next step—and that’s all MVC is. The next, most aligned step.

Final thoughts (and a gentle nudge)

Minimum Viable Content isn’t about shrinking your business—it’s about expanding your impact by doing less on purpose.

It’s about building a business that supports your life, not one that drains it.

And if you’re ready to set up your content systems to support your version of MVC, Kajabi is a powerful partner. I’ve used it for years because it keeps things simple, streamlined, and sustainable. With their special promo—3 months for just $99—now’s the perfect time to try it out using my affiliate link.

Let this be the moment you stop chasing content perfection and start creating from a place of ease.

You don’t have to do more. You just have to do what matters most—and that’s what Minimum Viable Content is all about.

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