Reimagine, Don’t Reinvent: A New Way to Create Content with Ease

If you’d rather listen to these insights, see episode 168 of The Powerful Content Podcast

You open your laptop with the best of intentions.

You’re finally going to write that post. Send that email. Share that thought you’ve been meaning to share.

But then your mind goes blank. You start doubting yourself.
“Didn’t I already talk about this?”
“Will anyone even care?”
“Is this good enough?”

So instead of creating, you scroll. You tinker. You decide it’s easier to just try again tomorrow, when you might feel more inspired, more clear, more something.

Sound familiar?

It doesn’t have to be this hard.

Let’s talk about what’s really going on with your content and how we can shift it.

The Pressure to Create from Scratch

There’s a deeply ingrained belief that in order to stay visible online, we need to constantly produce new content.

New ideas. New posts. New strategies. New launches.

And that belief? It’s exhausting. It’s also unnecessary.

Because the truth is, you’ve likely already created content that your audience needs to hear again. And again. And again.

But we rarely give ourselves permission to reuse, revisit or reimagine that content.

We think if we’ve said it once, it’s done. But that’s not how connection works.

Repetition builds trust. Familiarity breeds connection. And sometimes, your audience needs to hear the same message at a different stage of their journey for it to finally land.

The Power of Reimagining Your Content

This is where reimagination comes in. I like to use the word reimagine rather than repurpose.

Because this isn’t just about copying and pasting an old Instagram caption into an email and calling it a day.
It’s about asking: How else could my core piece of content be experienced?

What if the podcast episode became a carousel post?

What if the blog became a live?

What if your video inspired an email?

This isn’t lazy. It’s smart.

It’s also more aligned with the way most solopreneurs actually work: juggling many hats, managing limited time, and navigating fluctuating energy levels.

Introducing Minimum Viable Content

When I recently needed to step back from my full-time business responsibilities, I didn’t have the capacity to keep up with my usual content load.

But I didn’t want to disappear, either. So I asked myself: What’s the minimum I can do to still show up and serve in a way that feels good? What’s the simplest form of content I can create that still connects, nurtures, or converts?

And that’s where Minimum Viable Content (MVC) came in.

MVC is about aligning your content with your real, lived capacity, not some unrealistic standard set by the algorithm, the experts, or your inner perfectionist.

It’s about being consistent in a way that’s actually sustainable.