For me, reviewing your content is more about how it feels, rather than the numbers. Whilst the numbers are important to understand whether you’re achieving your objectives with your content, we can sometimes get a little obsessed with them. So, for a moment I want you...
Content marketing is the way that you take your client through their journey with you. It helps you to take your ideal client from knowing absolutely nothing about you, through to them becoming a raving fan. So, delivering the right content at the right time in the...