How to make money from your social media
Making sales from your social media isn’t just about crafting the perfect promo post. It’s not about the perfect formula, the perfect graphic or even knowing your ideal client inside out. Turning your followers into purchasers needs more than one magic post! Here’s...
Using The Client Journey to drive your social media strategy
By using The Client Journey as a framework for our social media strategy, we can quickly create a strategic way to create and schedule our posts so that it meets our ideal client exactly where they are in the journey with us. The Client Journey has five phases that...
Does engagement really matter?
I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...
