Making sales from your social media isn’t just about crafting the perfect promo post. It’s not about the perfect formula, the perfect graphic or even knowing your ideal client inside out.

Turning your followers into purchasers needs more than one magic post!

Here’s six things that you should be doing to make sure you maximise the possibility of making sales from social media.

Utilise your client journey

The client journey goes through five different phases, the FOURTH of which is convert. Before we even get to making the sale, we need to first connect with our ideal client, encourage them to subscribe to our email list, nurture them and then we can think about the conversion sales.

client journey

So what do you think will happen if you’re constantly only putting out promotional posts? Firstly, it’s a huge turnoff, but secondly you’re not speaking to those people who are in the earlier stages of your client journey. You’re not giving them the opportunity to connect, subscribe or be nurtured. And if you’re not addressing this in your social media posts, then you’ll never have the warm leads that you need to convert.

Knowing your unique client journey is going to help you get your ideal client to the point where you can ask for the sale.

Provide value

So, the way that we can get our ideal client through the journey and ready to purchase is through content that provides value.

It’s not content for content’s sake. That’s just a waste of your time and your ideal client’s time.

Think about how you can educate them on what you do, provide insights in your core beliefs, show them how you can solve a problem that they have and how you’ve specifically solved your previous clients’ problems.

Ask for the sale, but not all the time

A word of warning with providing lots of value driven content on social media – make sure you don’t get stuck in the cycle of only providing value to your audience. Making sales on social media means you need to ask for the sale on social media!

Making offers or posting promotional content needs to happen consistently so that your ideal client knows that you have something that they can buy! So many people get caught up chasing the follower numbers, hoping that this will result in sales. But the thing is, your followers won’t buy if they don’t know that you have a thing to sell!

Show them who you are

This is an integral part of the connection phase of the client journey (and also the very first step), to being able to eventually sell to your followers on social media, relies on them being able to identify with you.

What is it about you that makes you different from all the other options out there? What is it that makes you similar to your ideal client? Why would they want to work with you?

Be open to letting them into your life – but only as far as feels comfortable. Know your boundaries with what personal things you share and you’re content will always feel aligned with who you are.

Be consistent, even when you think no-one cares

My last tip is to keep going. Even when you think your likes are lagging or your engagement is non-existent. I can’t tell you the number of times that I’ve made a sale when I’ve never interacted with someone on social media before.

I guarantee you, they may not be liking, but they’re definitely watching.

Social media is a great place to be able to make sales, but you need to remember that one promo post isn’t going to make you rich. It takes time and the realisation that converting your ideal client is more about the journey to get there, than the destination.

If you’d like to know more about using a client journey that’ll help you connect, nurture and convert so you can make those sales on social media, then join me inside my membership The Content Effect. To see if doors are currently open or to join the waitlist (and I won’t make you wait too long, I promise) visit the website here.

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